Happy customers are one of every company’s best marketing resources. Who better to sell to your future customers than your current satisfied ones?

All buyers want to know if a business or product is trustworthy and credible before they make a purchase. Testimonials allow your satisfied customers to speak on behalf of your business or organization and address the questions or concerns prospective customers may have.

And since video testimonials are built on the words of someone other than your employees, potential customers are far more likely to believe one of their peers than they are to believe you.