Testimonial videos are perceived as more authentic and credible than written testimonials.
Any business can type up a quote and put it up on their website as a testimonial – but how many potential customers will truly be swayed to purchase because of it?
When you watch a real customer talk about the product or service, instead of reading text that could have been written by the company itself, the testimonial instantly has more credibility.
Happy customers are one of every company’s best marketing resources. Who better to sell to your future customers than your current satisfied ones?
Testimonial videos allow your satisfied customers to address the questions or concerns prospective customers may have in an engaging format.