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Woof Rescue App

After working as a software developer for many years, Naperville resident Mark Wade wanted to use his skills for a more charitable cause.

“I wanted to do something in my career that had more of a social impact,” said Wade.

Inspired by his own dog, Wade co-founded the Woof Rescue app, a mobile application that serves as the first step in the pet adoption process.

Wade explains, “The app allows people to search from local rescues, and that includes the municipal shelters, rescue organizations that have a physical location and also that are foster based.”

Users across America and Canada can customize searches for cats and dogs based on their breed, gender, age and more.

Each animal’s profile also includes a full screen slideshow of pictures and all of the necessary information for adoption.

“The biggest thing is to be able to highlight the pet, to let people show how it is in its natural environment so that they can picture that in their own home, and we also offer a lot more information than some of the other apps do so they can make a better decision before they end up contacting the shelter, and arrange for the meet and greet,” said Wade.

The app was first available for Apple users in November of 2014 and for Android users in December of 2015.

“There’s 100,000 pets in there right now, 3,100 rescue organizations, and that keeps growing everyday. There’s been about 42,000 people who have downloaded the app to date and it’s really growing a lot in the last few months,” said Wade.

Wade hopes Woof gets over 100,000 downloads by the end of 2016, connecting as many people to their next pets as possible.

“Some of these people who have adopted their pets, they’re just so proud of it, they want to show it off and it really makes it worthwhile to me. Even if I’m not making money on the app, just seeing those stories is really nice,” said Wade.

Naperville News 17’s Evan Summers reports.



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