Predicted Box Office Blowouts

Grab your popcorn, because this summer’s movie season is heating up. Film industry analysts say this summer’s box office take could top the record books.

The highly anticipated release of Iron Man 2 didn’t disappoint at the box office. Raking in $128 million in its opening weekend made the film the fifth highest grossing movie in opening weekend history, starting off the 2010 summer on the right foot.

“The original came out two years ago,” said Showplace 16 Theater General Manager Mark Jenkins. “There’s a whole process being done with the whole Marvel comic series out there. It’s still fresh and it comes out and hits that excitement that’s still there.”

This summer sequels are sizzlin’. On May 21st the fourth installment of the Shrek franchise hits the big screen. This time, America’s favorite green ogre will be popping out in 3-D.
In 1995, Woody and Buzz Lightyear captured the hearts of kids and adults in the cartoon Toy Story. This summer the toys are back with even more friends in Toy Story 3.

“Another strong feature that will be in 3-D,” said Jenkins. “Animated, family feature that will be strong. It’s great to see that movie come back.”
The love triangle between vampire Edward, werewolf Jacob, and human Bella fascinates fans again and is expected to continue topping the charts when the newest edition in the Twilight Saga: Eclipse finally arrives.

“Based on the first two previews, that will be outstanding. We have a lot of requests already for advanced tickets,” said Jenkins.

One film that’s not a sequel is still familiar to fans. The Prince of Persia: The Sands of Time may not be part of a series, but it is based on a video game.

Theater officials say that a kid-friendly top five like that is going to be a huge hit in this area because there are many families in the Naperville community.

“Some of the R features that come out, and the horror movies, we do well with them, but they’re just not as strong but some other pockets in the nation. And the family fare we’re going to have this summer should be fantastic,” said Jenkins.

Box office officials say so far in 2010 about one quarter of movie tickets sold have been for 3-D movies.


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