August 24, 2015

New Proposals at Liquor Commission

Many changes were in front of the board at the most recent Liquor Commission meeting, some moves tightened the current liquor codes while others became less restrictive.

Back before the board was Starbucks, who was seeking the creation of a new liquor license classification to sell beer and wine under a new evening menu.

After discussion with Starbucks representatives, most agreed drafting a new license would open up too many doors with little gain.

“I almost feel like it’s so negligible that were opening ourselves up to a wide variety of other asks,” said Mayor of Naperville, Steve Chirico.

The commission voted to table the topic for six months to review how an added license would impact other businesses in Naperville.

Local happy hour laws were also shut down at the latest meeting.

Despite the state’s new adoption of a four hour daily drink special offer in bars and restaurants, the Naperville Liquor Commission voted to table the state’s law indefinitely, leaving the current laws in town as is.

And finally the commission voted to remove restrictions on liquor confinement in stores to allow for more competitive marketing strategies.

A number of grocery representatives came to the board asking to allow liquor to be sold next to other packaged food in stores as a way of cross marketing- a change many agreed was needed.

“It’s about time to modernize the code a little bit. The initial restricted area in the stores were developed historically because of the tax situation and also security because the liquor license hours often times ended before the regular operation of the store ended,” said Dr. James Ostrenga, Commissioner with the Liquor Commission.
The new ordinance will not include small size bottles and individuals drinks.


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