As you take a ride down Diehl Road, you may notice a lot that was once bare land, is now in the process of being developed, leaving many to wonder what exactly is being built.
“Freedom Plaza in general is a mixed use development 15 acres were going to have the centerpiece of this development is the embassy suites it is a 168 room property that’s going to have 1000 person ballroom so we’re very excited for that,” said vice president of Superhost Enterprise, Samir Lakhany.
The Superhost Enterprise development will also have four free standing restaurants, one of which is already open for business. Granite City Food and Brewery started service in November 2014 and will be joined by Uncle Julio’s and Pita Inn, both of which are in the construction process. The last restaurant they’re hoping to add is Fogo De Chao, currently waiting for approval from City Council.
“We’re really excited it really has made Naperville the destination location in the suburban market,” said Christine Jeffries, President of Naperville Development Partnership.
The nearly $60 million development is helping to meet the city’s hotel related goals and was granted $7.5 million of incentives in the form of hotel and Retail sales tax rebates for the next twenty years.
“Both the hospitality, that would include hotel and dining, are huge parts of our economic engine which is why Dine Naperville and Visit Naperville which is our convention and visitors bureau are all part of our economic development program, which is a public private partnership directly with the city of Naperville,” said Jeffries.
And while some may think this is taking away from downtown Naperville, the developers say it will be the complete opposite and an overall benefit for everyone.
“With the large ballroom that we have here you’re actually going to see induced demand coming into the market, where I think that’s exciting for the city of Naperville and for us is seeing how you’re going to be able to create more demand because of the type of use that we have created which is the 1,000 person ballroom,” said Lakhany.
Even without freedom plaza fully developed, Granite City Food and Brewery has already surpassed its revenue goals, and gives credit to the prime location.
“I think the development of this area is fantastic, I don’t know how this little space hasn’t had anything on it thus far. We’re right next to 88 and we have great exposure to the highway getting our guests in there and then phenomenal exposure with the hotel visits, so I think this is a great area not only for the Naperville community but the visitors to Naperville as well,” said Henry Clarin, general manager of Granite City Food and Brewery.
Though there is no timetable on when the remaining three restaurants will be open for business, the Embassy Suites Hotel should be completed and running by the end of July.
The Embassy Suites Hotel’s 13,000 square foot dining facility will be the largest banquet hall in Naperville.
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