The Power of Pink

Nearly two years ago, Danielle Langford left behind a career in health care to return to her first love, motivational speaking, but with a very specific audience in mind.

“I knew it had to be teen girls and women because there was a greater connection there than with others,” said Langford,
Founder of Pink Empowers.

Drawing from her own experience as a teen, Langford started Pink Empowers, a new movement challenging girls to make decisions from power rather than peer pressure.

Through a series of workshops, she inspires them to find that place of power from within, by taking a closer look at how what you post on social media can reflect how others perceive you.

“It all begins with self, so you have to start here, from the inside so that who you are is reflected on the outside. When I do a lot of my workshops, I talk about putting your best “selfie” forward, so when you take that selfie; what does it say about you? Does your selfie say ‘I am confident’ or ‘I am competing’,” said Langford.

Her message of self-love and acceptance is spreading. Langford has taught courses at College of DuPage, appeared on satellite radio and was recently invited back to host her workshop at the Bolingbrook Community Center, as part of their “I Manifest A Girl Empowered” program.

“It was a no brainer to invite her back this year because she is such a dynamic speaker and she gets the girl involved in conversation and gives the girls something to think about, and that’s what we are trying to do, get them thinking about these issues and how to manage them in a positive way,” said Cheryl Jordan, Founder of IMAGE.

Langford hopes her movement continues to grow and inspire girls to be their best self in all they do.

“The ultimate goal of Pink Empowers is to get that girl or woman to look within and represent their best self, because if we can change the thinking of our teenage girls then we can change the trajectory of their womanhood so that one day they have a seat at the table, not as a secretary but as the one making decisions,” said Langford.


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