The Face of Greeting Cards

Greeting cards have been around since the mid 19th century; they were created to express feelings to loved ones. We send them as thank yous, for birthdays, special occasions and the holidays. In fact, the average person sends 55 cards a year.

But when Aurora Resident Stacey Montgomery felt there wasn’t enough diversity in cards she decided to create her own.

“I just found that in the market at the time there weren’t a lot of multicultural cards,” said Montgomery. “Not a lot of cards with African-American characters on them. And the ones that were out there were similar traditional themes, traditional artwork, and I like fun, silly, cute things. So I decided to start a fun, silly, cute line.”

Montgomery started Stacey M. Design about 15 years ago for fun. She designed her own holiday card every year and gave it to friends and family. She was amazed by the response and expanded. She now has 60 faces of characters.

“People just love the fact that they can buy a product that looks just like what their children look like or what they look like,” she said.

In addition to greeting cards she sells stationary, invitations, folders, purses and pocket mirrors and has ideas for even more.

“I would like to see my products on a whole range of gifts,” said Montgomery. “Fabrics, bedding, clothing. I want to expand the line.”

For Montgomery, the best part of the business is when kids can find a product with a child that looks just like them.

“I love it when moms and dads tell me how much they love my product, but I really love it when I hear that the child looks at the invitation, looks at the placemats and says ‘oh my, this looks like me,’” said Montgomery.

Stacey M. Design is sold in stores, mostly Target, in 15 states. You can also find all her products on her website at


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