Soapbox soaps was founded in 2010 by Naperville North High School alumni Dave Simnick, who wanted to empower consumers to change the world through everyday purchases. Soapbox’s success is a result of his hard work and his hometown roots.
“I genuinely think that the first value set that we often say is almost an embodiment of growing up here in the Midwest, growing up here in this community. And that is that the type of people we like to work with, and the type of people we hire are humble, hungry and smart, and in that order,” said Co-Founder and CEO of Soapbox, Dave Simnick.
With a similar business model as ‘TOMS’ shoes, every Soapbox product that’s purchased provides a bar of soap to those in need. What makes them different, however, is their focus on empowering local organizations.
“Anytime someone buys one of our bar soaps, body washes, liquid hand soaps, we donate a bar of soap to either local homeless shelters or food pantries here in the United States, or in tandem with one of our 50 different NGO partners that we operate in over 50 different countries around the world,” said Simnick.
When Soapbox started, its products were only found in natural retailers for a small market of people. But thanks to a combination of Simnick’s passion and hard work, these soaps are now available at large retailers nation-wide.
“Currently we’re sold nation-wide in Target. We’re launching into around 20,000 locations in the next couple months, so all throughout the Midwest, people are going to be able to find us in various different stores that they’re probably already shopping at,” added Simnick.
In a short five years, Soapbox soaps has grown to be one of the leading conduits between a consumer buying a product and supporting charities both locally and abroad.
Each Soapbox product has a unique code printed on the back so customers can see where exactly their purchase will be helping.
Naperville News 17’s Rachel Pierson reports.
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