The holiday shopping season officially started for small businesses today.
Small business Saturday was created by American Express in 2010, and encourages the community to shop small and locally.
This marks the first year the new Naperville General Store has participated in the event.”
“It’s been busy so far, and yesterday we were packed and today its busy. We are getting a lot of the usual comments people finding the unusual, or hard to find, things they haven’t seen before – the things you wouldn’t necessarily see in a big box store,” said co – owner of the Naperville General Store, Deborah Anton.
Local businesses aren’t the only ones who benefit when consumers shop locally, the money spent at local shops stays in town providing jobs, funding city services through sales tax as well as investing in neighborhood improvement and community development.
“We are bringing a unique shopping experience to the community, and by buying from us the money stays in the community. We live here we work here, and we are supporting the American dream of small businesses,” said Anton.
This year American Express cardholders who shop small are eligible for a $10 credit on their next statement.
“All businesses started as a small business and when you shop small businesses you’re really helping the community because the money stays in the community,” said Marketing Director of La Chocolate, Diana Ford.
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