After Black Friday and before Cyber Monday, Naperville residents went shopping on a fairly new American spending holiday, Small Business Saturday.
People nationwide who shopped on the Saturday after Thanksgiving will help maximize holiday profits and increase sales of independently owned stores.
“You’re giving your money to the right people, and people who care and are passionate about their product,” said Sophie Skrzypczynski of Naperville.
Three years ago, credit card company American Express created Small Business Saturday to encourage people to do their holiday shopping at local retailers, a plan that also benefits shoppers.
American Express gives their cardholders a $25 credit on their statement for using their cards in retailers that can’t compete with big box stores on Black Friday.
Colleen Hicky-Conway manages the small jewelry store downtown called the Irish Way. “Small shops really depend on people to shop locally and to come into town and to keep the town vibrant and all the little shops going,” she said.
“I think it’s important to support the small businesses so they are successful and stay in town and we have a robust community for all of our shopping and pleasure so I think it really will make a difference,” said Naperville resident Kathy Galasso
Becky Anderson owns and manages local business, Anderson’s Bookshop. She feels that shopping locally will help people find the perfect gift this holiday season.
“That uniqueness, that flavor. These are business owners that are invested into our community that I think its drawing attention to what we can do,” Anderson says.
Last year, over 100 million people came out to shop nationwide. American Express plans to continue Small Business Saturday for future holiday seasons.
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