Not Afraid to Spend

When it comes to Halloween, it seems consumers won’t be afraid to dish out a little extra cash this year. The National Retail Federation estimates the average American will spend $79.82 on costumes, candy, and decorations for the holiday, up from $72.31 last year.

Every fall, specialty stores like Spirit Halloween move into their temporary locations and get ready for holiday shoppers. Although Halloween is still weeks away, they’ve already seen a steady stream of customers and say it will only go up from here.

“Next week our business will triple and it will just keep going until we get to Halloween,” said Chase Lofti, Store Manager at Spirit Halloween. “This is the time of year where people kick start the holiday and start coming in here and getting their decorations and picking out costumes.”

And it’s not just specialty stores already seeing the traffic, Target clears out a number of aisles and fills them with candy, decorations and of course costumes.

“I think that generally people are really excited about our costumes for kids,” said Ty Morgan, Executive Team Leader at Target. “That’s the area we’ve really seen a lot of traffic in lately.”

So just what are the hottest costumes this year? Movies like The Avengers and Batman have made superhero costumes fly off the shelf.

Lofti says another hot trend for both kids and adults are skin suits that come both puffy and skinny. 10-year-old Dominic seems to agree with that choice.

“I’m wearing a morph suit,” he said. “I’m wearing it because I’m going with my friends as it.”

Traditional decorations like skeletons, ghosts and pumpkins continue to be a top seller. But at Spirit Halloween, it’s their creepy animatronics that they can’t keep on the shelves.

“The number one seller we have is the jumping spider which is new,” said Lofti. “It’s a huge spider and sits on the ground. When it’s activated it jumps up at you and it’s very popular and another item we have trouble keeping in stock.”

At Target, one of Morgan’s favorites is the pumpkin carving kits.

“You look at some of these pumpkin kits, these are pretty fun and easy,” he said. “You take the pumpkin and carve out the decorative kit. And then on the other side, we have ones that you put a head on the top and little hands, and it’s like a Mr. Potato Head for pumpkins.”

While some people are getting in the Halloween spirit, others are skipping ahead a few months and getting ready for the Christmas season. While they don’t have the entire selection out yet, Target already sells a few winter holiday classics.

“Every year we try to get the lights out as early as possible, and we’ve already seen a little traffic for those,” said Morgan. “I think you’ll really see the push for Christmas when we get out of the Halloween season, so like early November.”

The National Retail Federation expects winter holiday sales to rise 4.1% this year.


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