February 27, 2015

Naperville Meets NYC

Fashion week is the ultimate event every fashionista dreams of attending.

But for local boutique owner, Debbie Jagel – this is a business trip that she turns into fun.

“Fashion has always been apart of my life, so when I opened the store and started carrying clothing, I was invited out because when you buy – you want to see the clothes on the runway,” said Debbie Jagel, Owner of Ootra Boutique.

However what you see on the catwalk doesn’t always make it to stores, there is more to fashion week than meets the eye.

“It’s more about the excitement for the new season and trends coming, and a feeling. So it’s really more of a voice of a designer than certain pieces that might hit,” she says.

She often attends shows with the girls who work in the stores, Ootra girls, but the trip isn’t all business.

“We go to re-energize, to realize there is more to the world than Naperville, and we take away that this is why we are really doing it. I get so energized and feel so validated, like this is where I am supposed to be,” said Jagel.

This year Jagel and her Ootra girls took a new approach to the week, documenting their time at the Lincoln Center, and bringing fun to fashion.

“Fashion can be a very mean entity and so many people think ‘oh I don’t deserve fashion or because it’s a skinny girls game.’ So I bought a microphone and attached it to the iPhone and let the girls go, and told them and told them let’s bring friendliness back to fashion,” said she said.


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