The world at your fingertips has never been more accessible since the smart phone. Some Naperville businesses are taking their product off the shelves and putting them in the palm of their customers hands by offering iPhone apps.
“Some of the advantages over traditional marketing is it’s a personal device that they have with them wherever they go,” Said John Norman, Creative Director of Design Resource Center in Naperville. “When they have that app in front of them they are going to go through it.” Over one billion iPhone apps have been downloaded since 2007, and hundreds of new apps are available each week. Naperville Running Company owner Kris Hartner recognized that an app for his store would appeal to the running community.
“There is a section on there where you can go to races and upcoming events,” said Hartner. “You can even register for the race through the app.”
Only a handful of running stores in the U.S. offer an iPhone app. On average, 20-30 iPhone users a week download the Naperville Running Company app, and the store plans to update soon and offer shopping on the go.
“I think that is where a lot of growth will be. People shopping directly on their personal mobile devices,” said Hartner.
Restaurants like Sugartoad, CityGate, and others around Naperville are getting in on the app game as well giving customers the ability to view menus, drink specials, and even download coupons directly to their phone.
As the millennial generation grows up and gains more buying power, it will be essential for businesses to reach out to customers anyway possible to stay competitive.
“With all the social media out there, I think if a business doesn’t get into it and learn it they are going to be perceived by younger generations as kind of out of date and left behind,” said Norman. ” I think they will be missing a big opportunity.”
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