November 21, 2014

Black Friday

It’s the same scene every year, bundled up shoppers lined up around the corner waiting to get inside for the best deals.

Black Friday has been a staple for shoppers for more than 50 years, but what extra preparation do stores have to go through to accommodate all of these people?

“The planning is unbelievable, we start to get planning guides probably a month before, a couple months before, and a lot of work goes into where we’re going to put the items, who’s going to be in charge of what areas, it’s definitely the most planned out day of the whole year,” said Doug Zumdahl, Target Team Manager.

Stores like Target open late on Thanksgiving and expect anywhere from 700 to 1000 people waiting to get into the store.

“We give them maps, they can view the maps on their phone so they know where they’re going. We have product in so many different places that day, so we’ll have things over in food that’s normally in small appliances, we have electronics in the middle of clothing areas, just so we can get them all out,” said Zumdahl. “And because we have so much and so many good deals we try to keep the clusters kind of separated so guests know where to go and everyone has a shot at different things.”

If you’d rather wait for the weekend to shop, consider going out for Small Business Saturday.

The day launched four years ago, and drives shoppers to local merchants which in turn helps the community.

“We’re delighted there’s such a thing as small business saturday. Shopping local is a very important thing, it really supports our local sales base, tax base, so when you’re buying here it goes to support our city and the different amenities that we have in the city and it’s just important to do that,” said Katie Wood, Executive Director of Downtown Naperville Alliance.

Stores including Me Spa, It’s A Bling Thing, and Country Curtains all have deals for the day already posted and you can find participating stores at

If the gloomy weather continues, you can always wait until Cyber Monday for the best internet deals.

Sites like and will direct you to best buys.

Then the next day start a new tradition with “Giving Tuesday.”
It’s a trending topic and it’s based on one simple idea, to celebrate generosity and give.

People like the feeling of helping others are rewarded by that feeling and “Giving Tuesday” gives them the opportunity to do it in a really easy way,” said Ann E. Spehar, Executive Director at Naperville Education Foundation

The idea is gaining ground with the hashtags “un-selfie” and “Giving Tuesday,” where instead of snapping selfies, people all over the world are taking pictures of how they helped someone else.


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