Since the 1970’s, consumers throughout the country have kicked-off their holiday shopping the day after Thanksgiving. Known as Black Friday, stores traditionally offer the best deals on must-have items for the season.
Major retailers like Target open their doors as early as 4am the morning after Thanksgiving Day so eager customers can get their hands on the latest toys, clothes, electronics and other popular buys.
But managers say customers aren’t the only ones who benefit from the big sales event.
“It gives us a good indication of what our guests are spending ,what they’re interested in, what items we need to have on our shelves,” said Nikia Hariston, Executive Team Lead of Hard Lines at Naperville’s Target on Route 59.
Big box retailer Best Buy targets the tech savvy bargain hunter. On Black Friday, the store will offer discounts on this season’s hottest electronics, including high-definition TVs, cameras, video games, laptops, and E-Readers.
“We’re expecting a huge lift over last year and especially over the last couple years because of where we were financially as an economy,” said Supervisor at the Aurora Best Buy, Allison Cannon as she helps prepare the store for Black Friday.
Even if more shoppers do go searching for those great deals, recent gallop polls indicate that each family plans on spending less money on average for holiday gifts this year than in previous years. Nationwide families anticipate spending $715 this year for gifts, compared to $740 last year.
“I think I’m going to cut back this year,” said Naperville resident Rachael Skinner.
“I won’t dare go out and do shopping during Black Friday,” said John Wilson, another Naperville resident.
But there are ways to go shopping during the sales without having to deal with such crowds. In fact, many suggest coming here to downtown Naperville to find great bargains.
“We encourage people to shop locally,” said Katie Wood, Executive Director for the Downtown Naperville Alliance. “The extent that you support your local economy, it then will support you.”
And after your shopping is all said and done, you can end your evening with Naperville’s Hometown Holidays parade.
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