Awarded for Kindness

A local pet store is earning some recognition for changing its business model. Over the past year and a half Dog Patch Pet and Feed has transitioned from selling puppies to rescue dogs.

That change caught the eye of the Chicago area’s The Puppy Mill Project, which raises awareness about puppy mills and their connections to stores and other sellers. This year they are presenting Dog Patch with their Kindness to Animals Award.

Dog Patch owner Greg Gordon says the support from the community has been great.

“The people that really got to me where the customers that have bought four or five dogs from us over the years,” he said. “They came in and said ‘I love my dogs I got from you, but I am so happy with your decision,’ and that was really meaningful.”

Although Gordon was worried about taking a hit in revenue from the change, he’s happy to report that hasn’t been the case.

This year is also the Dog Patch’s 40th anniversary.

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