Psychology of Branding

During this episode, we’ll be discussing the psychology of branding. What makes a brand successful? How can you create a powerful brand? Our panel knows the secret to creating a brand that will attract new customers. Tune in to learn more about creating an authentic image that will positively represent your organization.

Our panel of experts includes:
Paul Feith- Paul Gregory Media
Mason Awtry – Rightsize Facility
Robin Boggs Choquette, Psy.D. – Elite Performance Counseling, Inc.

Paul Gregory Media
We are a creative consultancy and it is our business to be the best possible partner for our clients to build a more positive future for their business. We can meet your needs today while creating a blueprint for your future. Whether that means developing a secure, state of the art web site, creating impactful and award winning brand identities or brainstorming the BIG IDEA for your next product launch, we can help you make the complicated simple and create new opportunities.

Rightsize Facility
Rightsize is a nationwide office interiors and facility services firm and serves as the single source to PLAN, FURNISH and SERVICE office expansion, relocation, or consolidation for corporate clients in transition. Rightsize offers an ACCELERATED DELIVERY MODEL and specializes in turnkey solutions including: • Space Planning • Furniture Specification • Furniture Procurement • Delivery & Installation • Facility Decommissioning • Ancillary Project Services Rightsize oversees every detail of office transitions, eliminating inefficiencies and streamlining budgets by thoroughly defining a client’s project scope. From concept to completion, Rightsize services and deliverables include: • Needs analysis including adjacency planning & growth considerations • Schematics, space planning & 3D rendering • Coordinate & oversee transition details to minimize business disruptions Rightsize provides a wall-to-wall solution geared to pleasing a client’s aesthetic and meeting their price point. • Extensive inventory of in stock, quick ship and custom furniture. Relationships with 200+ contract-grade manufacturers that provide best-in-class office furniture • Commercial carpet tile, broadloom and hard surface flooring available through Facility Flooring • Nationwide delivery and installation provided by union and non-union labor Rightsize has the manpower and transportation required to assist your facility with a wide array of labor-related projects including facility decommissioning, eco-friendly asset disposition, space restoration, warehousing, distribution and logistics. Rightsize can also coordinate in-house resources and Value-Added Service Partners (VASPs) to integrate all aspects of a client’s workplace environment including: • Electrical • IT Cabling • Interior & Exterior Signage • Painting • Commercial Lighting • Artwork • Commercial Storage • Moving Services

Elite Performance Counseling, Inc.
Dr. Robin Boggs Choquette, Elite Performance Counseling, provides psychological and consulting services, with offices in Naperville and Arlington Heights. Counseling services include individual, couples, parenting, and family counseling as well as skills seminars. Her clients range from pre-teen through older adulthood. Dr. Choquette consults with a specialized emphasis in elevating performance for athletes, performing artists, musicians and corporate executives in their professional and personal lives. She has a reputation as a direct and approachable professional with a commitment to build trustworthy and respectful relationships with her clients and in our community.

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