Frequency Sells

The advertising “Rule of 7” says that customers need to see an advertisement seven times before it is effective.
All NCTV17 programs air multiple times a day and multiple times throughout the week.

NCTV17 shows offer a positive, uncluttered media environment for your advertising message.


In-Show Advertising opportunities include:

  • :15 or :30 or :60-second commercial airing during a break (advertiser provides spot)
  • Logo featured in end credits of show
  • Linked logo featured in “Sponsor Scroll” on the Home and Show page at
  • Two weeks of linked advertising on’s Home page for advertisers who purchase a three month (or 12 week) buy

Two shows to align your brand with your target market:

Naperville Sports Weekly (NSW)

  • Only TV show spotlighting both the boys’ and girls’ varsity sports from all six local high schools
  • A new show premieres every Sunday at 6:30 pm
  • Show runs 9 months/year (Sept – May)

Naperville News 17 (NN17)  

  • Only weekly television newscast exclusively focused on the Naperville area
  • A new show premieres every Friday at 6 pm

*  NSW and NN17 each air 40+ times per week on Channel 17 (Comcast and WOW!) and Channel 99 (AT&T) in Naperville
as well as streaming live at

*  Full-episodes are also available on-demand on

Cost is $500/month ($125/week) to run a commercial in both shows

  • $1,425 for 3 month buy with 5% discount applied
  • $2,700 for 6 month buy with 10% discount applied
  • $3,825 for 9 month buy with 15% discount applied
  • $4,800 for 12 month buy with 20% discount applied

For more information contact